Caleb Ewan x Pedal Mafia
Not the end of the book, but the start of a new chapter.
Perspective softens. Widens. A time to ask different questions.
We walked with Caleb through places that still hum beneath the surface. Not as monuments, but as touchstones. Bowral came first. The family home. The velodrome. The roads that taught patience and discipline.
This wasn’t a trip down memory lane. It was a reminder of how things are built. Early mornings. Repetition. The quiet agreement you make with yourself when no one is watching. Progress earned slowly and honestly.
Bowral shaped the rhythm, not just physically, but in mindset. Show up. Do the work. Do it again.
From there, life was lived far from home. Leaving young meant committing fully to the dream, the sacrifice, and the isolation that came with it. Monaco became the base, arriving with little more than a suitcase and a bike. Europe demanded everything in return for the chance to chase the highest accolades. To etch a place in cycling history. To live up to constantly evolving expectations from others and from yourself. Ultimately, to be satisfied with a career bookmarked by stage wins in all three Grand Tours.
Coming home has been intentional. Now based in Sydney’s Double Bay, the pace has shifted. We spent time at home with Caleb, his wife, his kids. Talking about identity after elite sport. About what stays when the noise drops away. About what still feels alive. How to remain present.
This isn’t an exit. It’s a recalibration.
Caleb now steps into a new role with Pedal Mafia, working across product, brand, and direction. Years at the highest level tend to strip things back. What’s left is clarity. An innate feel for detail. A deep respect for standards that actually matter.
The geography has changed. The principles haven’t.
This isn’t a story about retirement. It’s about evolution. From Bowral to Europe, and back home again, still building, still refining, still in pursuit.
Same intent. Different expression.
This is what comes after the race.